Services

Brand, site and 90-day launch search for hospitality launches

Haven gives hotels, restaurants, bars and premium hospitality spaces the connected launch system most projects split apart: clear positioning, a conversion-focused website and search demand captured from day one.

Previous hospitality work

Delivered via LogicLeap Ltd before Haven became the focused hospitality offer.

Chef / public figureRaymond Blanc OBEA clearer digital home for recipes, stories, books and a long-standing public profile.
Full rebuild / CMS / migration
Five-star hotel estatePalé HallConnected hotel, sister property, gallery and guest journey into one calmer system.
Booking routes / art sales
Inn and restaurantBryntirion InnA place-led web presence shaped around dining, rooms and local confidence.
Website design / drone content
Premium food brandLondon Caviar CompanyA sharper digital surface for a specialist hospitality-adjacent food business.
Website / Google Ads / SEO
Qualification

Built for operators with a real launch, refit or repositioning problem.

Good Fit
  • Opening a hotel, restaurant or bar within 12 months
  • Repositioning after a refit or ownership change
  • Brand, site and launch budget: GBP 15-40k
  • One decision-maker and a clear point of view
Not A Fit
  • Enterprise retainers or account teams
  • Logo-only tidy-ups
  • Non-hospitality brand, site or SEO work sits with LogicLeap
  • Teams that need weekly status decks and steering committees
Core offer

Three parts, one commercial system.

01

Brand

What it clarifies

Positioning, naming, identity, and a small, usable guideline. Enough to launch - nothing padded.

What Haven does

We turn the venue, audience, pricing, tone and competitive context into a brand system that can hold across the website, menus, signage, ads and launch materials.

What you leave with

Positioning / naming / identity / launch guideline

02

Site

What it clarifies

A single hospitality website built to convert: bookings, reservations and enquiries handled with care.

What Haven does

We plan the structure, write or shape the core copy, design the interface, build the site and connect the practical routes guests need: bookings, rooms, menus, enquiries or reservations.

What you leave with

Content architecture / design / build / CMS

03

90-Day Launch Search

What it clarifies

Google Ads set up and managed for the first 90 days. Real search demand captured from day one.

What Haven does

We set up launch search around real intent, landing pages and conversion tracking so early demand has somewhere useful to go while the brand is still gaining momentum.

What you leave with

Search setup / conversion tracking / 90-day launch cycle

Risk reducers

Designed so fit is clear before the first fit-check call.

Published bands

Budget fit is visible before the first call.

Most projects sit between GBP 15-40k, with larger launch systems priced separately when the scope genuinely needs it.

Founder-led

The person you brief stays close to the work.

Strategy, copy, design direction, build decisions and launch search are not handed to an anonymous account layer.

Hospitality proof

The work is grounded in real venue problems.

Previous work covers rooms, reservations, menus, galleries, direct bookings, hospitality content and premium food buying journeys.

Clean qualification

A clear no is part of the service.

If the venue, timing, budget or decision structure is not right, Haven says so before anyone gets pulled into a slow sales process.

Operator realities

Hospitality is not a vertical bolted onto a general agency.

The details matter: booking behaviour, menu architecture, room expectations, local search, launch timing, guest confidence and the way a place feels before someone walks through the door. Haven exists to keep those decisions connected.

Process

Designed for launches and repositioning work that needs momentum.

Foundation

Understand the place

We pin down the venue, audience, competitors, booking goals and practical constraints before design starts.

Weeks 1-2Positioning brief / launch priorities / site map
Position

Clarify the story

The work becomes a clear position, tone of voice and identity system guests can understand quickly.

Weeks 3-5Identity direction / core copy / visual system
Build

Build the routes

We shape the site, copy, CMS and conversion paths around bookings, reservations, enquiries and launch needs.

Weeks 6-11Website build / CMS / booking and enquiry routes
Launch

Launch with demand

Final QA, handover and search setup give real demand somewhere useful to land from day one.

Weeks 12-14QA / handover / conversion tracking / 90-day search setup
Budget bands

Enough shape to know whether the fit is worth a conversation.

GBP 15-25k

Focused refresh

A focused identity refresh, launch-ready website and essential paid-search setup for a venue with clear direction and fast approvals.

GBP 25-40k

New opening or repositioning

A fuller brand, website and launch system for new openings or repositioning work that needs deeper narrative, content and conversion planning.

GBP 40k+

Larger launch system

A larger hospitality launch with broader content architecture, complex CMS needs, multi-service rollout or more involved campaign planning.

Start an Enquiry
FAQ

The first questions teams and operators usually ask.

How long does a Haven project take?

A focused brand, site and launch-search project is usually shaped around a 12-14 week working plan. The exact rhythm depends on content, approvals, photography and how complex the booking or CMS routes need to be.

What should I include in the first enquiry?

Send the venue, opening or refit window, budget range, current site if one exists, and the first constraint that needs to move. That is enough to judge fit without a long sales process.

Do you handle photography?

Haven can shape the shot list, image system and production brief. If photography is needed, we can work with your existing photographer or recommend a specialist partner.

Can you work with an existing venue?

Yes. Repositioning work is a good fit when a venue has changed ownership, completed a refit or outgrown its original site and identity.