Brand, site and 90-day launch search for hospitality launches
Haven gives hotels, restaurants, bars and premium hospitality spaces the connected launch system most projects split apart: clear positioning, a conversion-focused website and search demand captured from day one.
Delivered via LogicLeap Ltd before Haven became the focused hospitality offer.
Built for operators with a real launch, refit or repositioning problem.
- Opening a hotel, restaurant or bar within 12 months
- Repositioning after a refit or ownership change
- Brand, site and launch budget: GBP 15-40k
- One decision-maker and a clear point of view
- Enterprise retainers or account teams
- Logo-only tidy-ups
- Non-hospitality brand, site or SEO work sits with LogicLeap
- Teams that need weekly status decks and steering committees
Three parts, one commercial system.
Brand
Positioning, naming, identity, and a small, usable guideline. Enough to launch - nothing padded.
We turn the venue, audience, pricing, tone and competitive context into a brand system that can hold across the website, menus, signage, ads and launch materials.
Positioning / naming / identity / launch guideline
Site
A single hospitality website built to convert: bookings, reservations and enquiries handled with care.
We plan the structure, write or shape the core copy, design the interface, build the site and connect the practical routes guests need: bookings, rooms, menus, enquiries or reservations.
Content architecture / design / build / CMS
90-Day Launch Search
Google Ads set up and managed for the first 90 days. Real search demand captured from day one.
We set up launch search around real intent, landing pages and conversion tracking so early demand has somewhere useful to go while the brand is still gaining momentum.
Search setup / conversion tracking / 90-day launch cycle
Designed so fit is clear before the first fit-check call.
Budget fit is visible before the first call.
Most projects sit between GBP 15-40k, with larger launch systems priced separately when the scope genuinely needs it.
The person you brief stays close to the work.
Strategy, copy, design direction, build decisions and launch search are not handed to an anonymous account layer.
The work is grounded in real venue problems.
Previous work covers rooms, reservations, menus, galleries, direct bookings, hospitality content and premium food buying journeys.
A clear no is part of the service.
If the venue, timing, budget or decision structure is not right, Haven says so before anyone gets pulled into a slow sales process.
Hospitality is not a vertical bolted onto a general agency.
The details matter: booking behaviour, menu architecture, room expectations, local search, launch timing, guest confidence and the way a place feels before someone walks through the door. Haven exists to keep those decisions connected.
Designed for launches and repositioning work that needs momentum.
Understand the place
We pin down the venue, audience, competitors, booking goals and practical constraints before design starts.
Clarify the story
The work becomes a clear position, tone of voice and identity system guests can understand quickly.
Build the routes
We shape the site, copy, CMS and conversion paths around bookings, reservations, enquiries and launch needs.
Launch with demand
Final QA, handover and search setup give real demand somewhere useful to land from day one.
Enough shape to know whether the fit is worth a conversation.
Focused refresh
A focused identity refresh, launch-ready website and essential paid-search setup for a venue with clear direction and fast approvals.
New opening or repositioning
A fuller brand, website and launch system for new openings or repositioning work that needs deeper narrative, content and conversion planning.
Larger launch system
A larger hospitality launch with broader content architecture, complex CMS needs, multi-service rollout or more involved campaign planning.
The first questions teams and operators usually ask.
How long does a Haven project take?
A focused brand, site and launch-search project is usually shaped around a 12-14 week working plan. The exact rhythm depends on content, approvals, photography and how complex the booking or CMS routes need to be.
What should I include in the first enquiry?
Send the venue, opening or refit window, budget range, current site if one exists, and the first constraint that needs to move. That is enough to judge fit without a long sales process.
Do you handle photography?
Haven can shape the shot list, image system and production brief. If photography is needed, we can work with your existing photographer or recommend a specialist partner.
Can you work with an existing venue?
Yes. Repositioning work is a good fit when a venue has changed ownership, completed a refit or outgrown its original site and identity.

